Rafael Masri
Broker - Remax Premium IV
Industry
Industry
Real Estate - Team Leadership
Real Estate - Team Leadership
Real Estate - Team Leadership
Digital Agency
Digital Agency
Efecto Creativo
Efecto Creativo
Efecto Creativo
Main Roles
Main Roles
Social Media Manager
Creative Team Supervisor
Social Media Manager
Creative Team Supervisor
Social Media Manager
Creative Team Supervisor
Eventual Roles
Community Manager
Video Editor
Content Designer
Community Manager
Video Editor
Content Designer
Community Manager
Video Editor
Content Designer
Social Media Platforms
Challenge
The challenge was to position Rafa's personal brand as a recognizable and trustworthy figure in the real estate industry while maintaining a strong connection to the ReMax corporation. The goal was to create a unique identity that allowed people to relate to Rafa on a personal level, while also ensuring that the brand’s association with ReMax was clear and professional.
To achieve this, we developed a strategic blend of visual and written communication that emphasized Rafa’s personal values and expertise, while incorporating key corporate elements from ReMax.
The strategy also focused on two main audience segments:
Experienced agents looking to expand their business and step out of their comfort zones through professional guidance.
Young agents with strong sales skills who wanted to enhance their techniques and maximize their success.
Additionally, we implemented a visual and content strategy that aligned with Rafa’s personality and the ReMax identity, ensuring consistency and authenticity across all platforms.
The challenge was to position Rafa's personal brand as a recognizable and trustworthy figure in the real estate industry while maintaining a strong connection to the ReMax corporation. The goal was to create a unique identity that allowed people to relate to Rafa on a personal level, while also ensuring that the brand’s association with ReMax was clear and professional.
To achieve this, we developed a strategic blend of visual and written communication that emphasized Rafa’s personal values and expertise, while incorporating key corporate elements from ReMax.
The strategy also focused on two main audience segments:
Experienced agents looking to expand their business and step out of their comfort zones through professional guidance.
Young agents with strong sales skills who wanted to enhance their techniques and maximize their success.
Additionally, we implemented a visual and content strategy that aligned with Rafa’s personality and the ReMax identity, ensuring consistency and authenticity across all platforms.
The challenge was to position Rafa's personal brand as a recognizable and trustworthy figure in the real estate industry while maintaining a strong connection to the ReMax corporation. The goal was to create a unique identity that allowed people to relate to Rafa on a personal level, while also ensuring that the brand’s association with ReMax was clear and professional.
To achieve this, we developed a strategic blend of visual and written communication that emphasized Rafa’s personal values and expertise, while incorporating key corporate elements from ReMax.
The strategy also focused on two main audience segments:
Experienced agents looking to expand their business and step out of their comfort zones through professional guidance.
Young agents with strong sales skills who wanted to enhance their techniques and maximize their success.
Additionally, we implemented a visual and content strategy that aligned with Rafa’s personality and the ReMax identity, ensuring consistency and authenticity across all platforms.
Rafael's Goals
Rafa defined a clear vision for his personal brand:
Position himself as a leading figure in the real estate industry, showcasing his experience and expertise to attract both aspiring agents and seasoned professionals.
Educate and mentor other real estate agents by providing sales strategies, leadership insights, and professional development to help them achieve their goals.
Rafa defined a clear vision for his personal brand:
Position himself as a leading figure in the real estate industry, showcasing his experience and expertise to attract both aspiring agents and seasoned professionals.
Educate and mentor other real estate agents by providing sales strategies, leadership insights, and professional development to help them achieve their goals.
Rafa defined a clear vision for his personal brand:
Position himself as a leading figure in the real estate industry, showcasing his experience and expertise to attract both aspiring agents and seasoned professionals.
Educate and mentor other real estate agents by providing sales strategies, leadership insights, and professional development to help them achieve their goals.
Softwares
Softwares
Softwares
Process
As a Social Media Manager, I was responsible for developing and executing the social media strategy, managing content calendars, and maintaining a cohesive brand identity across all platforms.
Additionally, I played a key role in shaping the content direction, engaging with the real estate community, and increasing brand visibility through organic growth strategies.
🔎 Research & Audience Analysis:
The process began with an in-depth analysis of the target audience, identifying key demographics, behaviors, and motivations.
We defined two primary client avatars:
Experienced Agents: Professionals with years in the industry who seek to refine their sales techniques and expand their reach.
New Agents: Young professionals eager to enhance their sales skills and grow their real estate careers.
♥️ Core Message & Value Proposition:
We developed a strong, consistent message that positioned Rafa as a mentor and industry leader.
The brand narrative emphasized:
The opportunity for real estate agents to achieve financial and personal fulfillment.
Strategies and insights to help agents improve their sales performance.
A balance between Rafa's personal branding and the credibility of being part of RE/MAX.
🏠 Content Strategy & Traffic Generation Plan:
To support Rafa’s positioning and business objectives, we developed a content strategy designed to increase engagement.
The strategy included:
Educational Content: Sales techniques, market trends, and real estate strategies to establish Rafa as a trusted resource.
Motivational Posts: Personal insights, success stories, and career advice to inspire agents at different stages of their journey.
Engagement-Driven Content: Interactive formats that encourage participation and community-building.
Strategic CTAs: Focused on inviting interested individuals to contact Rafa to join as agents, driving the recruitment of new team members.
As a Social Media Manager, I was responsible for developing and executing the social media strategy, managing content calendars, and maintaining a cohesive brand identity across all platforms.
Additionally, I played a key role in shaping the content direction, engaging with the real estate community, and increasing brand visibility through organic growth strategies.
🔎 Research & Audience Analysis:
The process began with an in-depth analysis of the target audience, identifying key demographics, behaviors, and motivations.
We defined two primary client avatars:
Experienced Agents: Professionals with years in the industry who seek to refine their sales techniques and expand their reach.
New Agents: Young professionals eager to enhance their sales skills and grow their real estate careers.
♥️ Core Message & Value Proposition:
We developed a strong, consistent message that positioned Rafa as a mentor and industry leader.
The brand narrative emphasized:
The opportunity for real estate agents to achieve financial and personal fulfillment.
Strategies and insights to help agents improve their sales performance.
A balance between Rafa's personal branding and the credibility of being part of RE/MAX.
🏠 Content Strategy & Traffic Generation Plan:
To support Rafa’s positioning and business objectives, we developed a content strategy designed to increase engagement.
The strategy included:
Educational Content: Sales techniques, market trends, and real estate strategies to establish Rafa as a trusted resource.
Motivational Posts: Personal insights, success stories, and career advice to inspire agents at different stages of their journey.
Engagement-Driven Content: Interactive formats that encourage participation and community-building.
Strategic CTAs: Focused on inviting interested individuals to contact Rafa to join as agents, driving the recruitment of new team members.
As a Social Media Manager, I was responsible for developing and executing the social media strategy, managing content calendars, and maintaining a cohesive brand identity across all platforms.
Additionally, I played a key role in shaping the content direction, engaging with the real estate community, and increasing brand visibility through organic growth strategies.
🔎 Research & Audience Analysis:
The process began with an in-depth analysis of the target audience, identifying key demographics, behaviors, and motivations.
We defined two primary client avatars:
Experienced Agents: Professionals with years in the industry who seek to refine their sales techniques and expand their reach.
New Agents: Young professionals eager to enhance their sales skills and grow their real estate careers.
♥️ Core Message & Value Proposition:
We developed a strong, consistent message that positioned Rafa as a mentor and industry leader.
The brand narrative emphasized:
The opportunity for real estate agents to achieve financial and personal fulfillment.
Strategies and insights to help agents improve their sales performance.
A balance between Rafa's personal branding and the credibility of being part of RE/MAX.
🏠 Content Strategy & Traffic Generation Plan:
To support Rafa’s positioning and business objectives, we developed a content strategy designed to increase engagement.
The strategy included:
Educational Content: Sales techniques, market trends, and real estate strategies to establish Rafa as a trusted resource.
Motivational Posts: Personal insights, success stories, and career advice to inspire agents at different stages of their journey.
Engagement-Driven Content: Interactive formats that encourage participation and community-building.
Strategic CTAs: Focused on inviting interested individuals to contact Rafa to join as agents, driving the recruitment of new team members.
Social Media Design
