Daniel Colombo
Business Coach and Writer
Industry
Industry
Coaching, Leadership & Professional Development
Coaching, Leadership & Professional Development
Digital Agency
Digital Agency
Efecto Creativo
Efecto Creativo
Main Roles
Main Roles
Social Media Manager
Creative Team Supervisor
Social Media Manager
Creative Team Supervisor
Eventual Roles
Community Manager
Video Editor
Content Designer
Community Manager
Video Editor
Content Designer
Social Media Platforms
Challenge
The challenge was to position Daniel Colombo's personal brand as a leading authority in coaching, leadership, and professional development on social media platforms, increasing his reach, engagement, and relevance, with a more sarcastic and professional tone to better connect with his audience. Daniel aimed to humanize and make his content more accessible, incorporating a more direct and sharp tone, while maintaining the professionalism that defines his expertise.
The brand also required a significant visual overhaul, including the definition of specific colors and the use of artificial intelligence to create covers and other graphic elements that would complement this new image.
The challenge was to position Daniel Colombo's personal brand as a leading authority in coaching, leadership, and professional development on social media platforms, increasing his reach, engagement, and relevance, with a more sarcastic and professional tone to better connect with his audience. Daniel aimed to humanize and make his content more accessible, incorporating a more direct and sharp tone, while maintaining the professionalism that defines his expertise.
The brand also required a significant visual overhaul, including the definition of specific colors and the use of artificial intelligence to create covers and other graphic elements that would complement this new image.
The challenge was to position Daniel Colombo's personal brand as a leading authority in coaching, leadership, and professional development on social media platforms, increasing his reach, engagement, and relevance, with a more sarcastic and professional tone to better connect with his audience. Daniel aimed to humanize and make his content more accessible, incorporating a more direct and sharp tone, while maintaining the professionalism that defines his expertise.
The brand also required a significant visual overhaul, including the definition of specific colors and the use of artificial intelligence to create covers and other graphic elements that would complement this new image.
Daniel's Goals
At the start of the project, Daniel shared a clear brief that outlined his goals and the audience he wanted to target:
Executives, CEOs, and high-level managers (mainly on LinkedIn, where he engages personally).
Maintaining an active community on Instagram and Facebook with the goal of promoting books, selling the Executive Coaching Diploma, and preparing for future products like courses and the podcast.
At the start of the project, Daniel shared a clear brief that outlined his goals and the audience he wanted to target:
Executives, CEOs, and high-level managers (mainly on LinkedIn, where he engages personally).
Maintaining an active community on Instagram and Facebook with the goal of promoting books, selling the Executive Coaching Diploma, and preparing for future products like courses and the podcast.
At the start of the project, Daniel shared a clear brief that outlined his goals and the audience he wanted to target:
Executives, CEOs, and high-level managers (mainly on LinkedIn, where he engages personally).
Maintaining an active community on Instagram and Facebook with the goal of promoting books, selling the Executive Coaching Diploma, and preparing for future products like courses and the podcast.
Softwares
Softwares
Softwares
Process
As a Social Media Manager, I was responsible for developing and implementing the social media strategy, managing content calendars, and ensuring consistent brand messaging across all platforms.
I also played a key role in defining the content direction, engaging with the community, and driving the brand's visibility and engagement through organic growth strategies.
🔎 Research & Audience Analysis:
The process began with a detailed analysis of the target audience, identifying key demographics, behaviors, and pain points. Using this data, we developed the ideal client profile and avatar, ensuring content and communication aligned with their needs and interests.
♥️ Core Message & Value Proposition:
We crafted a strong, cohesive message emphasizing the brand’s ability to motivate professionals toward success, develop leadership skills, and create a lasting professional impact. This message was reflected across all platforms to establish authority in the coaching industry.
🎙️ Content Strategy & Traffic Generation Plan:
Based on the brand’s objectives, we created a content strategy designed to drive traffic to key platforms, particularly Instagram and YouTube.
The strategy included:
Educational content to position Daniel as an authority.
Engagement-driven posts to foster community interaction.
Strategic calls to action to drive traffic from Instagram to YouTube.
⚡ Automation & Lead Management with ManyChat:
To optimize engagement and lead capture, we implemented ManyChat automations on Instagram.
This allowed for:
Instant replies to frequently asked questions.
Automated lead nurturing for users interested in books, courses, and coaching.
Seamless redirection to key platforms like YouTube and Spotify.
As a Social Media Manager, I was responsible for developing and implementing the social media strategy, managing content calendars, and ensuring consistent brand messaging across all platforms.
I also played a key role in defining the content direction, engaging with the community, and driving the brand's visibility and engagement through organic growth strategies.
🔎 Research & Audience Analysis:
The process began with a detailed analysis of the target audience, identifying key demographics, behaviors, and pain points. Using this data, we developed the ideal client profile and avatar, ensuring content and communication aligned with their needs and interests.
♥️ Core Message & Value Proposition:
We crafted a strong, cohesive message emphasizing the brand’s ability to motivate professionals toward success, develop leadership skills, and create a lasting professional impact. This message was reflected across all platforms to establish authority in the coaching industry.
🎙️ Content Strategy & Traffic Generation Plan:
Based on the brand’s objectives, we created a content strategy designed to drive traffic to key platforms, particularly Instagram and YouTube.
The strategy included:
Educational content to position Daniel as an authority.
Engagement-driven posts to foster community interaction.
Strategic calls to action to drive traffic from Instagram to YouTube.
⚡ Automation & Lead Management with ManyChat:
To optimize engagement and lead capture, we implemented ManyChat automations on Instagram.
This allowed for:
Instant replies to frequently asked questions.
Automated lead nurturing for users interested in books, courses, and coaching.
Seamless redirection to key platforms like YouTube and Spotify.
As a Social Media Manager, I was responsible for developing and implementing the social media strategy, managing content calendars, and ensuring consistent brand messaging across all platforms.
I also played a key role in defining the content direction, engaging with the community, and driving the brand's visibility and engagement through organic growth strategies.
🔎 Research & Audience Analysis:
The process began with a detailed analysis of the target audience, identifying key demographics, behaviors, and pain points. Using this data, we developed the ideal client profile and avatar, ensuring content and communication aligned with their needs and interests.
♥️ Core Message & Value Proposition:
We crafted a strong, cohesive message emphasizing the brand’s ability to motivate professionals toward success, develop leadership skills, and create a lasting professional impact. This message was reflected across all platforms to establish authority in the coaching industry.
🎙️ Content Strategy & Traffic Generation Plan:
Based on the brand’s objectives, we created a content strategy designed to drive traffic to key platforms, particularly Instagram and YouTube.
The strategy included:
Educational content to position Daniel as an authority.
Engagement-driven posts to foster community interaction.
Strategic calls to action to drive traffic from Instagram to YouTube.
⚡ Automation & Lead Management with ManyChat:
To optimize engagement and lead capture, we implemented ManyChat automations on Instagram.
This allowed for:
Instant replies to frequently asked questions.
Automated lead nurturing for users interested in books, courses, and coaching.
Seamless redirection to key platforms like YouTube and Spotify.
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